TheMadScientist - 2:40 am on Apr 14, 2011 (gmt 0)

Why would that be?

Because imo when Google sends a visitor to the answer without another click in between they are a better search engine in the view of the end user ... IOW Is Google a better search engine when a visitor has to click on ehow, then an ad or if they just send the visitor to the end result of the ad click? I think they're a better search engine in the view of the end user if they send them directly to the end result of the ad click, rather than the site with the ads on it so they can click from there.