crobb305 - 11:38 pm on Apr 28, 2011 (gmt 0)
I read a post that, amongst other thing said: "2) Move any bunk content off-site"
I was previously noindex-ing these pages but now I'm not sure this is the right thing to do. Has anyone else tried moving content off-site with notable results?
Google initially recommended that we improve the content, noindex the page, or delete the page altogether (perhaps move it to another domain). I opted to improve the content on my hardest hit pages that had significant inbound links. I rewrote the articles from scratch with brand new research -- not just "content". Very informative pieces. Those pages have fully recovered (initially fell an average of 200 to 400 positions). They were my hardest hit. I did remove 5 very old/shallow pages that were useless.
To determine usefulness, I looked at the page stats for 2010 (from my traffic logs) along with the inbound links to those pages. I looked at how much traffic they received from internal navigation and from search (as entry pages). The 5 pages I deleted received something like .01% of my traffic in all of 2010. They also had zero inbound links. Deleting them would result in a negligible impact on my traffic, but may have contributed to my site's 70% recovery in the past 4 days. It also improves the site's inbound-link distribution.
So my recommendation is look at your traffic for all of last year on each of those pages. Were they visited enough to even matter? Did they get any entry traffic? Look at the backlinks for those pages. Zero inbound links from external sources? Unless you set out to get some quality links for them, maybe removing them will refocus the juice flowing through the site. If they have backlinks, just redo the content.
-- sorry if this was a little off topic -- I just wanted to offer some thoughts on the previous question