ErnestHemingway - 1:39 pm on Apr 14, 2011 (gmt 0)
This has been a very weird update and they have tackle a lot of things with this one. With such a large update you have winners and losers.
One thing to note and I am not sure if many of you realized this or not but after doing further research I am seeing this to be something significant in this update.
*Panda Update 2 impacted US searches as well, it wasn't just the worldwide US was included, so we have had 2 updates that had effects on Google US.
*Websites/Pages that were ranking #1 prior to this global update, are in large still ranking#1 the websites that lost ranking are those that were ranking 2nd or 3rd. Websites that gained position are those that were always roaming around 4-7th position. It is hard to give solid data on the 2nd part of my research but websites ranking#1 prior to update are still ranking#1 after this update but a lot of sites ranking 2nd and 3rd are now gone either to bottom of the page or somewhere down 2nd or 3rd page.
*Adsense has not much to do with this whole update, unless you had 6 ad units on your pages then there is no issue. Because a while back google sent an email to its publishers providing the best locations to place their adverts. They had 3 ad units per page and I followed their guide, so as far as ads go I did what google told me to.
Now even with this it doesn't add up because I have seen sites without Ads gone from the top listing and sites using MFA wordpress themes ranking on the top. So Adsense is not some prime factor.
Last thing Google would want is to kill their ATM which feeds money to all of their acquisitions and other things they do, we are talking about billions of money in profit from Adsense.
*Social Media? Well this has got to be joke because I do not see good solid proof of this, none of the sites ranking on top have that factor in them specially in my niches.
*ExactMatch/Keyword Stuff seems to be working, I have sites now ranking 3rd where in the past they were nowhere to be found, but now I do a query and they are ranking 3rd or 4th because of exactmatch.
*Images --> It seems images are some sort of factor if you have just content and content and then ads then you might want to add images to see if that changes anything for you. But I have seen sites totally with stolen content, plain text with adsense ranking#1
All in all this was a messy update as my US searches show me .au/.nz websites and for some searches in UK I am also getting similar results.
.gov/ and wikipedia --> Last thing I would want is to see .gov pages ranking for every query that would kill the ecosystem. If someone likes wikipedia results then they can simply visit the homepage of wikipedia and search for it.
Wikipedia is killing a lot of terms and some of it provides no value to the query if someone is looking for "schools" I bet he knows what is school and he is probably searching for some sort of online school or something relevant rather than the history of schools and all that...
Bing has been very responsive and I don't see why they wouldn't be one of the leading search engines in next 2-3 years, they are catching up guys.
Google calls them cheaters but they are getting smart day by day and they are using different technologies to provide good results.
Quality content? BS!BS!BS! yes and I repeat BS! a stupid program can do so much but it is hard to understand the intention and message of an article/white paper.
I see junk ranking on top without any quality content, this update did not do anything in QUALITY wise, there were losers and winners but sites that played it harsh and did spam and such are dominating the results.
Those $3 articles written by software are doing better than content written by expert in the area.
At the end of the day even Google PhD kids are mere humans.