---- In Google’s penalty box, Overstock takes a 5% hit on revenue
arikgub - 4:26 am on Apr 11, 2011 (gmt 0)
If BB or any other brand doesn't have unique content, or has a poorly optimized site - dup content scraped from manufacturers, etc... then why should they be on the first page for tvs or any other term?
I sort of understand you, but I believe that as long as a keyword falls into the "e-commerce" vocabulary, content doesn't matter that much. The Brand, on the other hand, does. And why should they be on the first page? Because people are looking for them specifically. Google is incompetent if they are not there.
And let's be honest, when it comes to product pages, a customer couldn't care less if the product description is dup or not. Does rewriting a product description in a "unique" way add any value? Really? There are use cases where dup content shouldn't be a factor.