tedster - 8:02 pm on Apr 9, 2011 (gmt 0) [edited by: tedster at 8:33 pm (utc) on Apr 9, 2011]
Overstock are just going for a publicity stunt.
Saying "just a stunt" may be a bit harsh, but this certainly is all about publicity and public perception. And I'm sure they did lose some revenue from their website, too.
The press (NYT, CNN, WSJ) is now involved in a publicity effort around Google's power, and they're using various sites as pieces on the game board. Overstock is one of those pieces and they are communicating to the general public and their stockholders by releasing information like this.
Let's not be naive - there's a LOT of money on the search table and where there's money, there are sophisticated and heavily nuanced power games.
[edited by: tedster at 8:33 pm (utc) on Apr 9, 2011]