arikgub - 5:59 pm on Apr 9, 2011 (gmt 0)
Overstock took a huge hit in organic traffic and ONLY lost 5% of their revenue! I dare to say that if the same thing happened to me, I would lose 95% of my revenue.
what does that tell us all about diversification of our revenue streams?
Revenue figures do not tell what the real impact of the penalty is. May be they stepped up their advertising campaigns to compensate for the drop in organic traffic?
They are public company and have a very clear interest to show their shareholders that their dependence on Google whims is minimal. I don't believe one bit what Overstock is telling/selling.