Content_ed - 2:02 am on Apr 7, 2011 (gmt 0)
They vary. I wondered if my old fashioned design was killing us even though I have a newer site that benefitted about 10% from Panda with exactly the same template, etc, but the sites I reviewed were all over the map for design, CMS, number of pages, etc.
Some looked just like magazines, in fact, some were magazines published by one of the top magazine publishers in the world. And only a couple of their magazines got killed, the others were OK. I suggested here at the time that subject matter may have something to do with it, but nobody was buying in.
Subject matter is the main difference between my two hurting sites and my happy site. The happy site rarely gets ripped off because it's not stuff that monetizes well with Adsense, and it's only been around a couple years.