piatkow - 8:43 am on Apr 4, 2011 (gmt 0)
Great post, it brings together some points I regularly make elsewhere, things that I knew but hadn't conceptualised and things that are new to me.
but there rarely is a one-size-fits-all answer
Again and again I post variants of the reply - "it depends on the subject matter of your site". (eg a musician will make a different use of social media to a widget retailer). But regularly we see the same dogmatic responses in forums.