dickbaker - 11:44 pm on Apr 11, 2011 (gmt 0)
OK, this is ridiculous.
I have a site I started about three or four years ago. It's in an extremely competitive niche. I figured I'd give it a try and see if I could make money off of Adsense. It's an MFA site.
I don't know much about the subject, so I wrote some articles, using other, more authoritative sites for research.
I tried to get links, but in this big, big-money niche, good links cost $$$.
So, I haven't written a word for that site in two or three years. I realized that I didn't know what I was talking about, and I was in way over my head trying to play in that niche.
Just for giggles, I just looked in Webmaster Tools, and saw that the site is ranking first page for all sorts of phrases that should be worth $$$. It even ranks #5 for "how to buy ____". I checked on Google using proxies to see if WMT was right, and it is. I don't know how long it's had those rankings.
This thin, small, MFA site--with an 80%+ bounce rate, 1.5 average pageviews and average time on site of about 45 seconds-- has picked up all sorts of first-page rankings.
As for my real site, the one that I've worked and worked on for seven years, the one with a 17% bounce rate, 4 pageviews on average, two minutes on site average, links like crazy, the one that lost hundreds or even thousands of first-page rankings? That site? It's toast.
I think I'm going to figure out how that MFA site got a boost and see if I can't boost it a bit more. Might as well take advantage of Google's stupidity and make up for lost earnings from my real site.