I don't think they allow k.w examples.. but it is going on in all my website niches.
I was doing keyword research the other day for a new site and and got sick to my stomach after a while, just go out and take a look a what is setting on first page now for any big keywords you will see what I am talking about..
You will see brand/big money sites there, Gorg is leaving the scrapes for the rest.
They are already working on taking the longtails and giving it to big brands..
from google blog..
"In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before."
What I read from this is they will push the big brands there as well..