AlyssaS - 1:03 pm on Apr 1, 2011 (gmt 0)
Here's another fail:
One of the major manufacturers in my field launched a new product today that generated quite a media frenzy. The name of the product is made up, but G treats it like a spelling error for some other word. When searching 'brand product' you get the 'did you mean' option. I know of more than 20 big media outlets that reported on this new product. Unfortunately, g has only 3 and a half pages of results on it, half of which are not related. All the other reports about this product, all legitimate, are nowhere to be found in the SERPs.
Big fail. I guess their machines are down at the pub, instead of learning...
? If the product has only been launched TODAY, with a brand new word/name, then remember that G has no history of this word in it's database that it can use to decide what it is.
Even if "20 media outlets" reported on the product within a few hours of launch - G still has to a) spider those media sites, b)work out what they are talking about c) then spider the site they are linking to d) then work out the relationship between the media outlet stories and the new site and decide what it is about, classify it and decide how to rank it.
Not easy, as "new made up words" mentioned in the media could mean anything, a new teen slang, new abbreviation, anything. It won't be obvious what this new word is till they get links from related product sites mentioning this new brand, and then they'll be able to work out what it is.
The idea that they could do all this in a couple of hours with just info from "20 media outlets" who have gushed out a press-release...
Don't take this the wrong way, but the reason webmasters are getting into trouble is that they genuinely think G is telepathic and knows what their sites are about without any meaningful signals. It's a BOT that has to work through a sequence of tasks.
If you genuinely want your product with brand new name to be found in G within minutes of launch, you need to have done the online work a whole month or two before, complete with reviews from actual related product sites and so on. A few mentions in media outlets doesn't cut it. And your new site with the new brand name needs to have some decent backlinks too. "Natural" links from scrapers don't count.