gouri it could be a banner or link or a product picture. This is the neat part you can test what works best. But yes were the banner is placed on your site if clicked goes to a page you build or the content the advertiser sends ya, and from there to the desired landing page on the advertisers site. There are so many possibilities to test different elements here it helps get the advertiser working on your site to help him out. This maybe a little more work, but I feel it keeps an advertiser paying on the site longer.