bwnbwn - 5:12 am on Apr 1, 2011 (gmt 0)
gouri best way to do a banner ad is IMO is have the banner go to a page about the company or product built on your site. Then there you can add the call to action. Two things happen you actually build a page that can get traffic, and your banner click can be counted on your end just to see what your sending to the page and counted to their site. They have a great chance to test different types of actions and ads. This is also important to see the traffic numbers for future pricing.