netmeg - 8:44 pm on May 9, 2011 (gmt 0)
I have to come up with ideas for some of the most boring b2b products in the world. There's just not a lot to say about these products themselves, so instead, we're focusing on stuff like customer service and quality control. My favorite idea - we want to get the point across that we don't just carry any old product, so we're doing a series of self-produced one or two minute videos about how the cheapo generic imports fail, and another series that features what we do with product that doesn't meet our rigorous standards (hint - this one involves the CEO, a BBQ grill and a shotgun)
Other stuff we've done include infographics (okay it's a JPEG) and white papers and buyers guides and we even had a contest where the customers could submit photos of their usage on a particular product.
If you just open your mind a little bit, it's amazing what can crawl out.