incrediBILL - 11:35 pm on May 8, 2011 (gmt 0)
I'm not the biggest in my niche and it's for one reason and one reason only, my competitors are smart and creative too. Plus they buy links. It gets them ahead.
Or even smarter and more creative, maybe think way outside the box ;)
Lots of people sold shoes, then came Zappos.
Lots of sites had coupons, then came Groupon.
Lots of companies made blenders, then came Blendtech with the "will it blend" viral videos
Way smarter folks that rocked it to the top of their compeition in no time with a simple new creative vision, everyone else brought the links to them, they didn't need to buy links.
Besides, only 10 can get in the top 10, and only 1 can be the #1, sometimes being fortunate enough to be in the top 10 is all you can hope for, just ask the thousands that can't get there at all.