darkyl - 6:07 pm on Mar 24, 2011 (gmt 0)
3. Fast is better than slow.
We know your time is valuable, so when you’re seeking an answer on the web you want it right away – and we aim to please. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we’ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We've also made Google faster than everyone else by giving webmasters around the world snippets of code (like the Analytics and Adsense code) that slow down their websites. And then we make fun of them about it in Webmaster Tools.