mrguy - 9:11 pm on Mar 23, 2011 (gmt 0)
Being even in top 5 results on first page of SERP's is not enough these days. Sure, there's money in #1 & #2 positions, but at what cost? 1 year? 2 years? ( I'm talking about high competitive terms NOT local phrases. )
The reason I've started to reflect upon the opportunity cost of the Link Building part of the SEO equation is because I'm beginning to see equal success in customer acquisition via the social route.
However a good recipe will use all the ingredients at it's disposal and include social media as well as links and other things.
You change the recipe as needed and add a dash of this or that when the flavor changes.
What it will do is hopefully get rid of those stupid companies that spam the universe offering front page google spots for 70 bucks a month.
A good cook is worth more than 70 bucks a month ;)