@mrguy I do agree, but don't you think that the Social media route is evolving to be strong alternative to the traditional SEO especially when it comes to "opportunity cost of traditional link building efforts"?
Being even in top 5 results on first page of SERP's is not enough these days. Sure, there's money in #1 & #2 positions, but at what cost? 1 year? 2 years? ( I'm talking about high competitive terms NOT local phrases. )
The reason I've started to reflect upon the opportunity cost of the Link Building part of the SEO equation is because I'm beginning to see equal success in customer acquisition via the social route.
And it seem to be evolving by the day in sharp contrast to the ranking efforts and being at mercy of Google!
I would like to know whether fellow webmasters think we would even be "manufacturing" link popularity in say 2015 like we do to a large extent currently?