vordmeister - 6:10 pm on Mar 18, 2011 (gmt 0)
Haven't got the go ahead yet but I reckon it's the way forward and I'll probably get the OK. Planning to wait for the Panda stuff to hit in the UK first - no point making changes while Google is busy thinking about other things.
The on-page stuff should rock compared to other shops - we've spent a lot of time including useful stuff on the product pages. The others tend to put up a title, a rubbish picture and a buy button.
I'm still worried about linking. I'm not planning changes to either site immediately after the move, so the shop will still be in the sitewide navigation. Not sure what effect that will have. Guess I'll find out, and it doesn't really matter as the shop isn't doing great in Google at the moment.