tedster - 8:50 pm on Mar 15, 2011 (gmt 0)
The site I split should never have been just one site. Triple themes, triple targets, all cannibalizing each other - and lots of potential money on the table, too. The new 3-site split is working well, improved numbers every month and after 6 months total revenues are FAR beyond the original single site.
Just be technically precise - painfully particular in fact, especially with the URL structures.