Whitey - 12:06 am on Mar 15, 2011 (gmt 0)
I'll take the scenario i placed a bit further. Say a typical DB driven site has this choice :
1. Load page/s with static or cached content with 0.5 - 1.5 secs - bounce rate is around normal for industry - maybe top 10-20 percentile for speed
2. Load page with dynamic content takes 10 -15 seconds , always fresh and relevant . Users tolerate the load - bounce rate is around what competitors experience - bottom 10 percentile for speed ie 90% + . Ouch
I think the pro's and cons can be expanded a little into a fuller SWOT , including the DB performance issues associated with it, but how do you make a choice on the basis of this, and how does Google consider the dilema from a SERP's standpoint.
This is an aspect that i consider difficult to equate fairness to.