mercedesP - 12:08 pm on Mar 13, 2011 (gmt 0)
As of last friday (11th of march) I've removed the background (photo) on the css style from my site due to the lag on loading time and to explore the possibility of lowering the bouncing rate of the site (70%ish).
After Panda was implemented (on the 22nd) I've noticed in WMT a sharp drop in impressions, but not in visits or ranking positions for my kws. Traffic (according to analytics) has slowly been dropping, but nothing "too noticeable" to blame Panda for this. Everything on the site -content, graphics, photos- are unique and I beleive it to be of quality as well (I get natural links -mostly to inner pages- and over the last year I have had a few visits to inner pages from Google's IPs, after which those pages showed up on the first positions. That lead me to believe that it was a "manual revision".
I wanted to make clear to my visitors that my ecomerce site "was different" right from the very first glance, but I've been wondering whether the loading overhead of that background image made visitors bounce before they could properly judge its content (indepth explanation of categories and their products).
Although this experiment is aimed at lowering the bouncing rate (as I'm not changing anything about its content) I may have the chance to observe G.reactions to it, but improving rankings is not what I would expect as I'm quite happy for its ranking possitions.
Will see if this is a "positive" change
Note: site has 45 pages, no adverts and the domain (.com) is 2 years old, aimed at spanish market.