The John Mu quote is interesting. He seems to suggest implicitly that he thinks auto-generated content cannot be high-quality, unique and compelling. If Deep Blue can beat Kasparov, I think a computer can easily outwrite, say, a talented Bloomberg reporter, provided that the computer has access to a good database of information that it can use to auto-generate high-quality, unique and compelling content. Let's hope Google's war on auto-generated content is a war on ** low-quality ** auto-generated content, not just auto-generated content in general. Personally, I try to balance high-quality, auto-generated content with high-quality, hand-written content. That's the goal anyway. It's easier said than done.