cwnet - 2:50 am on Mar 5, 2011 (gmt 0)
Nice to see that some people are finally starting to understand what is going on.
The writing has been on the wall for years:
Google has, is and will use its traffic distribution power to maximize its own bottom line. Period.
Just like everybody else who has traffic to distribute.
The 'Panda' update, just like every other update before, has ONLY one single purpose: Putting more money into Google's coffers.
As an advertising company, Google cannot have any interest to drive free traffic to any website who sells advertisement outside the Google ecosystem.
If you use Adsense to monetize your site you will get the left-overs that Google cannot (yet) monetize themselve.
It is only a matter of time until Google stops to distribute traffic for free. Users will find everything they need on Google properties.
Google started to 'organize and make available the information of the world' - they just forgot to mention that they will scrape it from where ever they find it and then present it as there own.
As incrediBILL said (at least this is how I understand him) noCache is not good enough...it's time to BLOCK the Googlebot!