falsepositive - 9:06 pm on Mar 4, 2011 (gmt 0)
There might still be a chance for the 40 percent losers (myself included in that) to receive a comeback if there is indeed a "fix" to the algo that's coming.
So who is waiting for the "fix" and who is starting to make changes now?
I am definitely in the collateral damage bucket if you are calling it by the loss defined above. I took a step back and assessed what triggered the issues on my site vs competitors. I see that I have a bad layout with adsense, with content not properly integrated above the fold.
I also have serious external duplication issues. I had a thread on google webmaster forums and a Top Contributor assured me this fix was on its way and that I should wait it out.
I still want to make sure that I am doing what I can to improve my chances of restoration. If anything, I am showing a good faith effort to improve usability on my site.
I am focusing on markers that may confuse the algo. I am controlling ad layout better. I am making sure I am squeaky clean.
Worst case scenario: I file for site reconsideration and present my case. They will see that I made the effort to fix all the mixed signals on my site. I will explain how my profile could have been confused and what I have done to remedy the things I can control.
So yes,I am making changes now, even as the Google webmaster forum rep told me they are fixing the duplicate content issues that exist out of our control.
What's very strange though is that I have a competitor with the ugliest site ever, with 4 huge ads above the fold. I have another competitor with ZERO ads above the fold and has a very simple site. So I find it odd that the ad-less guy got hit. So I am not sure what is going on there. Are dofollow affiliate links a trigger?