TheMadScientist - 8:31 pm on Mar 4, 2011 (gmt 0)

I mean, for a buncha people, the web is about shopping. Now, shopping can be either amazon, or it can be a little eboutique.

Uh, if you read through enough of the linked resources around here (I would go find it, but I already read it and don't know WhereTF it's linked any more) you will find Google says one of the biggest complaints they've had is too many shopping sites (iow e-commerce) ... I think the more we know, listen and look at the why from Google's perspective the more sense things seem to make.

I would have thought just the opposite, as I'm sure many do, but the biggest complaint about the results at one point in time (recently) was too much shopping, not 'give us more' e-commerce variety...