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- ---- Matt Cutts and Amit Singhal Share Insider Detail on Panda Update
Freedom - 6:36 am on Mar 4, 2011 (gmt 0)
Their word count is probably ignoring intra-site link text, alt text, footer text, comment text, etc., and trying to narrow it down to just the article vs the ads.
And, time spent on page.
As Incredibill said, as many ads as they have on their pages, they're hypocrites.
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