TheMadScientist - 6:01 am on Mar 4, 2011 (gmt 0) [edited by: TheMadScientist at 6:06 am (utc) on Mar 4, 2011]
I think they're looking at the document footprint and what you describe sounds 'spammy' even if it's not ... 100 comments could easily change the type and level of writing on the page, or create a 'fuzzy subject' to an algorithm ... A brand poll could algorithmically look like an ad block ... Don't look at the other sites and try to figure it out, because it's going to be page and then site specific ... Look at your page and it's footprint as an algorithm could see it as and then look at your site as a whole...
You know what's on it and what it's about, but an algorithm has to use a pattern match, so you have to find a way to make your page not fit the pattern of 'lower algorithmically perceived quality' that it fits now, and yes, I think design is part of it. (Layout more specifically) They've been rendering a 'machine view' of pages for quite a while and I would be more surprised if they didn't use that in this system than if they did.
[edited by: TheMadScientist at 6:06 am (utc) on Mar 4, 2011]