Content_ed - 2:12 am on Mar 4, 2011 (gmt 0)
I think it's interesting that they ran a beauty contest rather than real testing. If they're going to get human beings involved, the questions to ask are:
Did you find what you were looking for?
Did it help you?
Asking whether or not a site is authoritative will get a majority "yes" answer if it features a photograph of an old white man in a white coat with a stethoscope.
As to too many ads, one is usually too many, but they probably mean the aesthetics again.