AlyssaS - 4:40 pm on Mar 6, 2011 (gmt 0)
If you cannot have Ads in the content what's the point of having ads anyway? It's also the position the Adsense team recommend to put it there
Readers think they look spammy. I mean, look at that URL posted above for askthebuilder. He obviously thinks people visited his page to look at his ads, whereas they visited to find some info.
Remember the AOL v Google battle back in the day, when AOL's homepage was all winking gizmos and you couldn't find the thing you were looking for, the search box? And how G defeated them?
Well the Plaster-the-ads-all-over-the-place brigade are being AOL here. They have long forgotten the user.
The old-fashioned approach to ads was to put them in your sidebar, and then if the reader didn't find what they were looking for in your content, or if the ad was a product mentioned in the content, they had the chance of clicking an ad.
Now it's like the content IS the ads.
Also - I don't get the reluctance to reduce ad units. There are only a small number of quality relevant advertisers for each keyword, and they will be in your first ad block. After that, they diminish in quality and your final ad block will have 5 cent ads in it. So remove them, they probably arn't helping you financially anyway.