tedster - 7:48 pm on Mar 6, 2011 (gmt 0)
I just did took a closer look at one site's stats and saw something interesting as I drilled down. Overall search traffic is down 16%, but the number of conversions is not affected. The lost traffic was coming in on an assortment of twenty 1-word search terms and then bouncing at over a 90% rate.
Now if the site were monetized by ad impressions, then they would have taken a hit. As it is, they are pure e-commerce and not really hurt.
Seems to me that losing an assortment of 1-word search traffic has something to to tell me about the Panda-Farm algo, but I'm not clear about what it is yet. It looks like something is happening right in this case. While those single words do appear on their pages, those pages would NOT be a good destination for the searcher.