---- Google Is Working on an Algo Fix - to help wrongly demoted sites
TheMadScientist - 11:01 pm on Mar 3, 2011 (gmt 0)
Whatever the reason you were driven to join, Welcome to WebmasterWorld!
I haven't seen mentioned in these forums and that is the power google seems to be placing on DOMAIN NAMES in this update. (Although this could be a glitch, I sure hope so.)
I thought about this too, but then ran some of my 'stock-standard does the domain name matter' searches for key phrases we would all use and some we might not, and didn't notice anything 'odd' in the top 10 ... Meaning there was a nice assortment.
I do think it could be a minor ranking factor, because I believe Matt Cutts has said he would check and make sure keyword domains didn't have an unfair advantage (notice he did say unfair, not any), but imo any advantage is slight, otherwise you wouldn't end up with the top 10 you do for searches like search engine optimization, and I also remind myself, if they were 'super important' there are some without them in that list who could certainly afford to pick one up, so I have to think it's not as important as it may seem...
Yes, I do realize those may be some of the most competitive terms on the Internet, but since that's the case, I also think if a keyword domain was a necessity those players would all have them, because they probably could if they wanted to.
There are sites there (and in others) that have noting to do with SEO in the domain name though, so I can't help but think it doesn't matter that much, because that little top 10 list definitely gives bragging rights, so if someone could 'jump in there' with a keyword domain I'm sure they would ... I do think in the 'outer niches' where optimization is more 'freelance' than 'elite' domain name may 'seem' to be a larger factor than it really is, but when some of the best optimizers on the planet don't use keyword domains and they're in the top 10, I have to think it's not a huge factor in the rankings, still.
[edited by: TheMadScientist at 11:04 pm (utc) on Mar 3, 2011]