chrisv1963 - 3:49 pm on Mar 3, 2011 (gmt 0)

what data do you have that shows more average users would prefer to see your site over the twitpic when searching for that keyword?

Several articles (original content written by professionals) about the subject. Articles with pictures, drawings, ... A Q&A section where people can send in questions about the subject. Not UGC. Users send their questions by email and then the question + answer is published by us on the site.