js2k9 - 2:58 pm on Mar 2, 2011 (gmt 0)
Perhaps some legislation is needed to regulate the World Wide Web search business.
Ranking rules should be transparent, open, accountable and then webmasters can work towards a better web knowing *exactly* what to work for. In LEGAL terms, not any company's current whatever-they-want terms.
Because right now it's a Russian-roulette, really.