ken_b - 11:39 pm on Feb 27, 2011 (gmt 0)
(HOPE someday) we'll start reading posts here about how people lost their rankings, and their bottom line might take a hit, but they were prepared, because they read through some of the threads here and realized how dangerous it is to depend on Google's rankings for a living...
Ok, here's mine.
I lost maybe 50% of my Google organic traffic in this update. But as long as I've been doing this I've said it could end any minute.
So I made preparations. I have a nice big snail-mailing list and years of experience with direct snail -mail marketing.
Of course I also have a nice big (for a site like mine) email list. I personally hate email, so I'm inclined not to use this, at least not yet.
Along the way I've put aside enough "rainy-day" cash to tide me thru this for whatever method I use going forward. That includes continuing to travel to related events around the USA.
I've had enough direct ad sales inquiries over the years to be fairly confident that I could take AdSense off the site and still do well enough.
Yeah, I have a lot less traffic at the moment, but I'm not certain there won't be some bounce back in the coming weeks. So I'm not about to do anything drastic, like get a job a McDonalds :)
Almost 11 years ago when I started designing and building my site, someone suggested I really needed to work on getting search engine rankings. My response was that I wasn't going out of my way to do that. Yes I did build pages that seemed to be easy for the SEs to read, based on what I learned here years ago, but that's about all the SEO I've ever done. In 10 years I've probably "exchanged" 10 links. I link out generously because it's good for my visitors, and I never ask for a link back.
I can make this thing work, with or without good Google organic serps.
Now if Bing copies the current Google serps, I might run out and get some beer to cry in :)