Forgot to mention... I'm a new forum member... this is my 5th or so post. Does that make my story somehow dubious? Am I now a big media spy that has it out for Google?
Get real guys. I'm new to this forum because my Professional SEO doesn't know what the heck is going on... can't figure it out.... And I'm up against a wall trying to undo this catastrophe... There are two things that ease this pain at this moment, writing to other SEO's and business owners (and reading their own trials) and looking into my newborn sons eye's and getting that sudden connection in between spastic seemingly involuntary muscle movement. It's only after my eyes leave his that I remember that I have to somehow figure out a way to rebuild my business so that I can take care of him!
Google! You couldn't warn us? You couldn't make a 2 - 4 weeks 20% drop versus a 50% drop overnight? I'm not sure if it would have made a difference, though it would have allowed me to use resources to "fix" whatever it is that you have found wrong with our site... Unlike many people imply in this forum, many lives are changed over this "Update" - I think that it would have been very humanitarian of you to somehow warn us... so we can prepare our families and employees.
After all Google, I've built my website with both of our customers in mind since 2004. I've hand written content that accurately describes the products that we sell for our customers. I've made it easy on the google bot to index us correctly by following all the Google guidelines etc. It's extremely perplexing why companies (big and small) are outranking us for our own content AND for simply copying the content from the MFG - how does that bring any value to the web? There are various cases where Google you are listing 5 of the same product, all with copied content for a key term.
To all Google employees:
And I have friends that work for Google... and other than the cryptic desire of Google for you to work 24/7 with as little outside of Google life as possible, they love it. Think about what your company is responsible for when they do an update. THERE HAS TO BE a more HUMANITARIAN way of updating the Algorithm. I know a lot of people claim it's a "zero sum game" (which I have arguments against, specifically as it relates to copied content outranking the original), however, nonetheless it doesn't have to be as barbaric as a website losing 50% Google traffic overnight. This update reminds me of our history books where when you have to go through surgery in the battle fields you got a tourniquet and a bottle of scotch. Do you as a Google employee see yourself as being that backward? I have a lot of respect for the company Google... and I have a lot of respect for the minds that make up it's most valuable asset(s). However, PLEASE, please, please, you HAVE to realize the power that your organization yields... when the company is about to update their algorithm ask yourself a question, have we done enough to prepare people for this change? If not, why not?
Here is a simple suggestion:
In the event that you are going to roll out a new algorithmic change set your parameters to max out the drop of rankings by x% for a period of say 14 days; then again for another 14 days; then again for another 14 days. This way a company that is affected by the algorithm change will have 14 days to either A. correct the problem B. let go of it's employees with enough time to find other jobs.
Google, your employees are pretty darn smart (I know first hand) I'm pretty sure they could figure out a better way of making the algo change less barbaric and more civilized for Humanity.
Just as an end to this, every time I see the Google logo I want to puke lately... Perhaps it's the backlash of my limbs being cut off with a tourniquet and a bottle of cheap scotch.
There are only two reasons Google would change the way they make major algorithm changes:
1. If public backlash gets to them, they lose respect in the community. (so that means CNN your the number one catalyst)
2. You, Google employees begin to question the fairness/humanity that Google builds into their business when it comes to controlling their search results. (I'm recommending that a slower rollout or a controlled drop in the rankings is a MUST.)