We have had a similar experience as another commerce site in this forum:
1. Old site
2. 99% hand written content
1. Scraper sites that have stolen content from us (and even linked to us) are ranking higher in the serps
2. Multiple listings for the same products from sites who have simply copied content from the MFG are being listed in the top 10.
3. Craigslist/Ebay listings abound
4. We lost 50% of our google traffic.
1. We'll have to let go of employees
2. Dreams/hard work foregone.
1. I haven't answered sales calls in years... I let go of my weekend staff on Friday... One of the calls I took said this: "Your site is so nice and easy to navigate. I am so glad that I found you. I cannot wait to do business with you."