caribguy - 9:00 am on Feb 27, 2011 (gmt 0)
Thanks Brett, enlightening reading. What if we looked a bit more at what G does, rather than what it says? Hint to all colleagues... Take two steps back and look at the bigger picture. This week's 40% loss is just collateral damage.
Aim to give 'people' (ethereal) what they are looking for and G willl have your back. Anything else will have you obliterated.
Each page (sorry if you have 20K pages) needs a purpose. Revisit each one and try to figure out what good it would do for someone who landed on it as a result of their query. How does it fulfill their need?
Identify with the potential visitor. Once they have read your content, what will they want to do next?