robdwoods - 8:07 pm on Feb 28, 2011 (gmt 0)
@Reno Completely agree on the "low quality" issue. Google isn't going to put a large number of people on judging quality, despite the fact that they have "quality raters". They need to do it algorithmically. Favoring the originator of content is one step, especially to eliminate the scrapers. I'm not sure there are many signals they can use to judge quality of content outside of user behavior. "Low quality" essentially has to be equated with "content people don't want to consume". Even if that happens there will still be manipulation to encourage users to stay on a page, or click through to another page on the site, that won't speak to the actual value of the content on the page. I think that eventually Google can get to the point where they serve "good" content, but never the "best" content and it's still going to be up to the user to search and find the content that is best for them. I see the BBB as a very rough analogy. They try to provide a list of companies that are "good", but they are never 100% right, nor do they assure that your particular experience with the company will suit your needs. I think that's the best that Google will ever be able to do.