indyank - 5:33 am on Feb 27, 2011 (gmt 0)
People who are in relatively non-competitive niche might have escaped this update but remember the days are not far away when you begin to find competition...The only way that you could survive is by becoming big in what you do, like what google has become in what they do...
Starting a search engine and competing with the likes of google, microsoft etc, is easier said than done. Yes, you need the money power and these guys were innovative when they started and that made them popular.
Before advising, look at whom this update has impacted the most. It has affected many moms and retired folks, who post their recipes online or do some blogging for small returns.These are not the people who can start a SE during the fag end of their lives.Google might not have intended to harm them but they know that while addressing other situations, these people will also be destroyed, as their recipes get easily copied by big "How Tos"