DanAbbamont - 10:15 pm on Feb 25, 2011 (gmt 0)
Based on what I'm seeing in my datacenter of results, this update is turning out to be a complete corporate takeover for many search niches. Non-corporate recipe and food related websites under the 1,000,000 page marker are getting hit with a major torpedo due to the new Google "recipes" sidebar widget, a widget which exclusively filters traffic to corporate content farms such as Aboutdotcom, LiveStrongdotcom, eHowdotcom, and all the other usual suspects. Many of the recipe results appearing in the Google recipes section where scraped from much smaller non-corporate websites. My website does not appear in this section for even it's own domain name, and yet scraped content from my site is appearing slapped up next to AdSense ads [thank you for that LiveStrongdotcom].
So Google, your multi-million page corporate content farm buddies couldn't "out domain me" [I own the premium .com for my main keywords], they couldn't "out quality me" [I am the global authority for my subject matter], but nevertheless you found a great traffic bi-pass mechanism. Just route the traffic that would otherwise end up on my site and instead send it to your AdSense driven Demand Media type websites. Well done... and by the way, I thought this update was directed at content farms, strange but not unexpected that I'm seeing the exact opposite.
I'll take my 40% traffic loss with a cold beer. Time to start formulating a more aggressive Google-less website model. It's also time to start aggressively promoting other search engines.
Replied in your other post, but see this: [google.com...] and you'll get in the recipes results and probably outrank all of those crappy sites.