Elsmarc - 9:59 am on May 4, 2011 (gmt 0)
If a site needs paid links, it obviously isn't as popular and/or desirable as others in the same niche. Organic links tend to be one-way incoming and are better because people who put the links in their site to yours obviously value it and typically they are related to your niche. Paid links are just paid advertising. Content is still King. If you have a "good" site you will get quality incoming links as time goes on. -- Just my opinion. Personally I have never paid for a link over the 15+ years I have had sites online and my sites are doing quite well. Even Panda has been very good to me. In my opinion too many people think in the short term and spend too much time trying to game their rankings.