I'm right there with you! I support several local small newspapers and online magazine type sites in my City, just to be talked about in their editorials.
- They get free tech support on their web projects...
- I get free backlinks from the mentions they give our business in editorials.
We all know that NEITHER of those two statements are actually true, especially since both of us measure the results from our efforts. Its called marketing to me, but Google would likely consider it rank manipulation, since it IS one of the main reasons we do it for free!
Is what it is right?