caribguy - 9:06 pm on Feb 22, 2011 (gmt 0)
P1R: I can see how your theory makes sense in TheMadScientist's case. However, in my situation, the title is unique and descriptive (and so is the META description).
The effect is the exact opposite: as fas as I have been able to observe, Goog only modified the title for a query that specifically included the site's brand name.
Incidentally, while we don't use the brand name in the title, it is always the first word in the description tag.
Now imagine that they would have picked up something other but equally inane as 'brand logo' - which they did before I changed the alt text... Maybe something derogatory that an anchor-jacking competitor has put in place?
Sidenote: it looks like the changes I made as a result from this thread, and now having 'brand name' as the only word in the title, had a positive effect on clickthrus so far...