TheMadScientist - 2:41 pm on Feb 20, 2011 (gmt 0)
What's wrong is that in the context of that particular search, when Google added the uninvited three word tagline, CTR went down.
If CTR had improved or at least stayed the same, TheMadScientist would have had less reason for frustration.
Yep, absolutely ... I know the SEPRs and I can make my own adjustments for click improvement if they leave it alone. I can't do that when they change it.
CTR is stronger when one's ad ... or one's SERP title ... stands out from the surroundings.
The title I have on the site jumps straight off the page on Bing.
The title Google put on the site blends right in.
Why do you think I put the TM in it? It wasn't because it's absolutely necessary; look at the Bing results and you'll know ... It JUMPS off the page in Bing's SERPs.