TheMadScientist - 2:24 pm on Feb 20, 2011 (gmt 0) [edited by: TheMadScientist at 2:58 pm (utc) on Feb 20, 2011]
If I were to follow your eBrand use in the document, that domain when displayed visually e.g. in print, would be...
No, that's the beauty of having both...
eBrand.com is just fine to use in print, because it gets people to the right place and most people I know of don't even notice the little switch we make when they type it in, so we went with looks better in the SERPs and the browser address bar to host the site.
In fact, we have it as eBrand.com in print. The site contact emails work with either too, so we can display the domain however we decide on or offline ... Basically the only place it's displayed as e-brand is in the search results and browser address bar.
When you look at it with ebrand it looks fine.
I wouldn't hyphenate it, but look where the ascender is...
Look at these though:
http://eshover.com/ could be es hover or e shover, and our name has a bit of this issue since if you start with the h it is a last name for people (meaning it's a word with or without the the s at the beginning) and the full word starting with the h stands out more unless you draw a distinction to show the s should be part of it.
http://e-shover.com/ makes it clear what the pronunciation is and where the separation of the words should be, so we show that when we can't use camelCasing to do the same thing.
eBrandô | Three Word Tagline
It might turn out to be that (in the Google results anyway) but I would rather just have brand name on the site, and that's probably the way it's going to stay.
[edited by: TheMadScientist at 2:58 pm (utc) on Feb 20, 2011]