buckworks - 2:21 pm on Feb 20, 2011 (gmt 0)
And tell me, what is wrong with...
eBrandô | Three Word Tagline
What's wrong is that in the context of that particular search, when Google added the uninvited three word tagline, CTR went down.
If CTR had improved or at least stayed the same, TheMadScientist would have had less reason for frustration.
I sometimes encounter a similar issue when creating AdWords ads. It can be very effective to use dynamic keyword insertion so the ad headline echoes the user's search ... but not if too many advertisers start doing the same thing and all the ads look the same.
CTR is stronger when one's ad ... or one's SERP title ... stands out from the surroundings.
A lower ranking that gets better CTR can put just as much money in your pocket as the top position with less effective wording.
The ideal would be to achieve both, of course ... high position with effective wording.