TheMadScientist - 3:22 am on Feb 20, 2011 (gmt 0) [edited by: TheMadScientist at 4:01 am (utc) on Feb 20, 2011]
Using the 'but it's not descriptive enough so Google must change it' line of thinking for Google being correct about changing the title of the page I'm referring to, how are any of the search engine titles in my previous post anywhere near as descriptive of the product offered (search) as the one I'm talking about is of what's offered on the site?
Are those who think the title I'm talking about needs to be changed by Google because it's not descriptive enough trying to say when you see or hear the name Bing as someone who doesn't know what it is you intuitively think 'search engine'? Really?
How about Yahoo! or AltaVista? How do those possibly describe a search engine to people who don't know what they are?
They don't. None of them do, but when someone searches and sees them on the results page, they know what they are and have to offer, because they are there...
If you knew what they were as an average person you probably wouldn't be searching Google for a search engine, imo, so the name in the results as the title tells people what they are.
It's a great method of branding, and Google should not mess with it, because the changes they make are not necessary. (Re-read above if you don't get it.)
Obviously, Google does not need to change the title because it's not descriptive. They choose to in only some cases. The title is actually much more descriptive of the product offered on the site I'm referring to than any of the search engine names which are 'brand only' in the results. The one I'm talking about is an abbreviation of the search terms, not a completely different word.
The logic of 'but it's not descriptive enough so Google must change it for searchers' is seriously flawed, imo ... If it was really necessary, then it would always happen, but it doesn't.
Say the name of one of those search engines above to someone who hasn't heard of them before and then tell them what they are and you could easily get, huh? But if you tell people the one I'm talking about (I know from experience) people usually say 'that makes sense' or something to that effect.
[edited by: TheMadScientist at 4:01 am (utc) on Feb 20, 2011]