Hmmm... The talk about HAL 9000 and other AI makes me wonder if the people at Google would be at all upset if we linked to google.com using HAL 9000?
What if it improved click throughs or if other people did it, so that's what we used, or if our algo picked up comments in this forum and used those as the title instead?
Somehow I think they would have a large issue with that...
ADDED: One interesting note on the Title change by Google related the site I've been referring to is the Description some have said is too short too is not changed or added to ... Go figure.