Robert_Charlton - 8:27 am on Feb 19, 2011 (gmt 0)
TheMadScientist - Yep, you're absolutely right. The coolness factor is completely blown, and your title's conversion message, implicit in the brand name, is buried when the title blends in with the rest of the titles returned.
I just updated the sentence they were getting it from and re-edited the description today.
I'm seeing the two word phrase in current page description right at the start.
Am also curious whether the two-word search you describe might be enough to cause Google to pull those two words from the three-word phrase that's often on the page.
Also, you've got <abbr title="TwoWord Phrase"> all over your page. If there were such a thing as abbr title stuffing, you've done it. This might in fact be a good test of whether the abbr tag used with the title attribute is read by Google. The tag might be how Google identifies a lot of abbreviations.
Additionally, I'm assuming the two-word phrase exist in inbound links to your page, and this too would send strong signals.
This one example is enough to make me suggest that we need a meta robots "nomesswithme" attribute. (I've already voted for a "Leave It Alone" search button).